Small businesses may not always have a robust marketing budget. But when 46% of all searches on Google are local and 89% of people search for a local business on their smartphone at least once a week, investing any amount in SEO is a no-brainer.
The relationship businesses have with their customers is reciprocal. Publishing blog posts that offer value and serve your customer is an easy way to build loyalty and also rank in Google search results.
Even if we weren’t in the midst of a pandemic, it is clear that new customers find small businesses online before visiting in person or making a purchase. Your website has arguably become more valuable than the storefront, at least for first impressions. Driving traffic to your website is the best way to bring new people through the doors.
Never sacrifice SEO when it comes to marketing your small business. By all means, spend some money on ad campaigns for the quick gratification, but it will not compare to the quality traffic resulting from the “long game” of SEO. The people who find you through organic SEO are going to be “pre-qualified” or more interested in your product or service than a PPC campaign can deliver.
The mysterious “algorithms” behind Google’s search results are not so secret. The search giants have continuously updated to grant more favor and visibility to local businesses. However, you won’t reap the rewards if you aren’t playing the game, that is SEO.
Creating content that answers your customers’ questions or anticipates their concerns is going to boost your business in any circumstances. People remember how your brand made them feel more than anything. Make them feel valued, and they will return to you when its time to make a purchase.
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