The Internet Marketing Strategy Guide

Internet marketing isn't just search engine optimization or just social media. Internet marketing should take a holistic approach to developing your website's strategies.

Just like any regular business takes time to develop a marketing plan, a business should also have a marketing plan for its website.

Here is the strategy I have developed to help you understand your business on the internet and what steps you can take to grow your online sales not just short-term, but long-term as well.

  1. Company Orientation
    2.
    • What are your current marketing strategies?
    • What makes your company different?
    • What are your strengths and opportunities?
    • What are your marketing goals?
    • Do you have a website?

  2. Capturing Marketing Insights
    3.
    • Competitive Analysis
      1. Who are your top 5 competitors online?
      2. How do your competitors rank for each keyword?
    • Back Links Analysis
      1. How many (quality) links do you currently have pointing back to your website?
      2. What are some (quality) ways to increase the number of back links to your website?
    • Keyword Analysis
      1. What are your current keywords?
      2. What kind of competition do your keywords have and how many monthly searches do they get?
      3. Are there more relevant keywords that fit your website?
      4. Are there any long-tail keywords you can incorporate in your website?

  3. Building an Effective Website
    4.
    • Layout and Navigation
      1. Is it easy for your visitors to find what they are looking for?
      2. Does your layout make sense?
    • User Interaction
      1. In what ways can your visitors interact (message boards, chat, comment on articles)?
    • Content
      1. What is the purpose of your content (inform, entertain, educate, sell)?
    • Linking Structures
      1. Do you properly link to the pages on your website?
      2. Do you properly link to external websites?

  4. Creating Customer Value
    5.
    • Do you reward repeating customers?
    • Do you reward first-time customers?
    • Does your website have a members area?

  5. Managing Marketing Strategies
    6.
    • Search Engine Optimization
    • Advertising Marketing
    • Social Media Marketing

  6. Creating Successful Long-Term Growth
    7.
    • Planning for Growth
      1. Your marketing goals should correlate with your growth strategies. If you plan on increasing sales by 10%, what other steps do you need to take to account for that 10% increase (hire more staff, increase inventory)?
    • New Product/Service Development
      1. Become the master of your industry. Always be looking for new products or services to introduce to your customers
    • Adapting to the Consumers
      1. It's always good to review which products/services are working and which ones are not. Doing this can help you determine what customers are looking for and any changes in consumer behavior.

  7. Evaluation and Review
    8.
    • Analytics are an absolute must when doing any type of marketing. I recommend setting up a Google Analytics account. It’s free and can really help you optimize your website as you periodically review your strategies.

Okay, that's great... But what does it do for me?

 By using this website marketing strategy it will help you evaluate thing such as:

  • How do I know what works and what doesn't work on my website?
  • How do I increase my website sales?
  • Why is internet marketing important?
  • Who is visiting my site and how do they find me?

    • These are just some of the many questions that will be answered throughout the process of creating your very own Internet Marketing Strategy.

    What kind of investment does this require?

     The whole process from the planning stage to implementing all the steps takes about 4 weeks and cost a minimum of $1500.

    I still have some questions. Will you guide me through this?

     Absolutely! My passion is helping business grow through the use of internet marketing. With no obligation whatsoever I would love to talk to you about how to get started with your business website marketing.

    Simply fill out the form below and I will get back with you shortly! Or give me a call at 252-220-0809.

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    Internet Marketing Strategy Guide!